Our Blog Blog RSS Feed - 10/2007

Hollywood and Ads

October 23rd, 2007

The New York Times ran an interesting piece about Hollywood directors being courted by companies to create commercials.

"The advent of high-definition television means commercials must be expertly filmed, advertisers say, and the rise of DVRs means people need compelling reasons to watch ads rather than skip them."

It's never good to have your CEO create your video. In addition to the upcoming digital switch to HD in 2009, the piece also talks about the increased use of graphics and animation in national spots, a trend we've also experienced.

Posted by Aaron Carriere on October 23rd, 2007 at 5:53 AM
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In-Mid Stream

October 17th, 2007

Media Week posted an article entitled, "In-Mid Stream," about how marketers are leveraging online video. The article points out that people are still receptive toward online video, while marketing spending is projected to increase from $775 million this year to over $4 billion by 2011.
Posted by Aaron Carriere on October 17th, 2007 at 10:36 AM
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TYD in The Grand Rapids Press

October 8th, 2007

John Serba from The Grand Rapids Press reviewed The Yesterdog Documentary in Friday's paper. Read the article below or click the link on mlive!

Film: Secrets revealed in Yesterdog documentary

Friday, October 05, 2007
By John Serba

The Grand Rapids Press

So, Yesterdog has secret hot dogs that aren't on the menu, eh?

This is one of the revelatory bits of information in "The Yesterdog Documentary," a locally produced 25-minute film examining the popular Eastown hot dog eatery. The place is certainly deserving of its own movie, boasting (arguably) the best dog in Grand Rapids for the last 30 years.

Local filmmakers Andrew Tingley and Aaron Carriere, founders of Creo Productions, filmed the documentary in 2006, interviewing Yesterdog owner Bill Lewis, employees and patrons. Some dog-eaters are young, some are old, some are, in the movie's own words, Yester-Virgins, others Yester-Veterans. And some are apparently inebriated, which is a key element of the restaurant's clientele, being open late specifically for the post-bar crowd.

So yes, "The Yesterdog Documentary" is a fun watch, especially for those of us who have been happily chowing Cheddardogs for many years. The film is available on DVD, which includes deleted scenes, an extended interview with Lewis and filmmaker commentary. Purchase it at Yesterdog, 1505 Wealthy St. SE, or on the Web at Yesterdog.com or Yesterdogdocumentary.com.

Posted by Aaron Carriere on October 8th, 2007 at 4:17 AM
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