Our Blog Blog RSS Feed - 02/2008

TV Down, Web Up

February 22nd, 2008

TV commercials seem to be losing steam, according to a study released by the Association of National Advertisers. Where are people (and advertisers) going?

To the web.

87 percent of advertisers will spend more on the Internet this year, while half "have started to experiment with new types of ads to work with digital video recorders and video-on-demand programming."

Everything is changing. We've got HD.
It's time to adapt.

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Posted by Aaron Carriere on February 22nd, 2008 at 8:52 AM
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The Facebook Philanthropos

February 14th, 2008

WOMMA linked to an interesting Slate magazine article about organizations and charities soliciting donations online. The model of social networks raising funds seems to be trumped by raising awareness, saying, "The greater promise of viral philanthropy may lie not in electronic check writing, but in increased involvement; 21st-century technology for philanthropos in its most ancient sense."

Jean Case, the wife of AOL founder Steve Case, said, "Philanthropy shouldn't be defined as a bunch of rich people writing checks," she told the New York Times. "Small amounts of money given by large numbers of individuals can be combined to do great things."

So, in another way, organizations online are looking for effective ways to tell their stories and spread their messages. Of course, we have a few ideas of our own.
Posted by Aaron Carriere on February 14th, 2008 at 10:42 AM
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Ten Billion Videos

February 13th, 2008

141 Americans watched 10 billion online videos in December 2007. That's a new record.
Posted by Aaron Carriere on February 13th, 2008 at 6:40 AM
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