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Hollywood and Ads

October 23rd, 2007

The New York Times ran an interesting piece about Hollywood directors being courted by companies to create commercials.

"The advent of high-definition television means commercials must be expertly filmed, advertisers say, and the rise of DVRs means people need compelling reasons to watch ads rather than skip them."

It's never good to have your CEO create your video. In addition to the upcoming digital switch to HD in 2009, the piece also talks about the increased use of graphics and animation in national spots, a trend we've also experienced.

Posted by Aaron Carriere on October 23rd, 2007 at 5:53 AM
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In-Mid Stream

October 17th, 2007

Media Week posted an article entitled, "In-Mid Stream," about how marketers are leveraging online video. The article points out that people are still receptive toward online video, while marketing spending is projected to increase from $775 million this year to over $4 billion by 2011.
Posted by Aaron Carriere on October 17th, 2007 at 10:36 AM
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TYD in The Grand Rapids Press

October 8th, 2007

John Serba from The Grand Rapids Press reviewed The Yesterdog Documentary in Friday's paper. Read the article below or click the link on mlive!

Film: Secrets revealed in Yesterdog documentary

Friday, October 05, 2007
By John Serba

The Grand Rapids Press

So, Yesterdog has secret hot dogs that aren't on the menu, eh?

This is one of the revelatory bits of information in "The Yesterdog Documentary," a locally produced 25-minute film examining the popular Eastown hot dog eatery. The place is certainly deserving of its own movie, boasting (arguably) the best dog in Grand Rapids for the last 30 years.

Local filmmakers Andrew Tingley and Aaron Carriere, founders of Creo Productions, filmed the documentary in 2006, interviewing Yesterdog owner Bill Lewis, employees and patrons. Some dog-eaters are young, some are old, some are, in the movie's own words, Yester-Virgins, others Yester-Veterans. And some are apparently inebriated, which is a key element of the restaurant's clientele, being open late specifically for the post-bar crowd.

So yes, "The Yesterdog Documentary" is a fun watch, especially for those of us who have been happily chowing Cheddardogs for many years. The film is available on DVD, which includes deleted scenes, an extended interview with Lewis and filmmaker commentary. Purchase it at Yesterdog, 1505 Wealthy St. SE, or on the Web at Yesterdog.com or Yesterdogdocumentary.com.

Posted by Aaron Carriere on October 8th, 2007 at 4:17 AM
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TV on the Web

September 24th, 2007

"Stuart Elliott's In Advertising" newsletter from The New York Times is featuring two great stories on the emergence of web video. The first is about a Volvo TV series that's been created specifically for the web.

The second, "TV Remote Moves Over for a Mouse," is about network TV making room for downloading shows online. The first line sums it up well: "Media consumers have said, loudly and repeatedly, that they want to watch what they want, when and where they want it."
Posted by Aaron Carriere on September 24th, 2007 at 12:31 PM
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Introducing TugLink.com

September 17th, 2007

We created two videos for the launch of TugLink.com, a new international job networking site.
<object width="425" height="353"><param name="movie" value="http://www.youtube.com/v/hLCmWVK0Wbw"><embed src="http://www.youtube.com/v/hLCmWVK0Wbw" type="application/x-shockwave-flash" wmode="transparent" width="425" height="353"></embed></object><br /><object width="425" height="353"><param name="movie" value="http://www.youtube.com/v/rnXapkRGJAk"><embed src="http://www.youtube.com/v/rnXapkRGJAk" type="application/x-shockwave-flash" wmode="transparent" width="425" height="353"></embed></object><br />“Retaining Creo's services was one of the smartest business decisions and best marketing investments for our start-up company. Working with Aaron and Andrew on creation of promo videos for TugLink.com was a pure pleasure. Besides exceeding our expectations artistically, their team demonstrated a very professional approach to project management. The final product was delivered on time and within budget. Communication was always so timely and detailed that it made us feel that we and our video were getting a VIP treatment. Highly recommend Creo to anybody with video production needs.”

—Vadim Nemtsev, President of TugLink.com

Posted by Aaron Carriere on September 17th, 2007 at 4:52 AM
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crimson & gold

We were interviewed last week for Ferris State University's alumni magazine Crimson & Gold. Andrew and I are both FSU grads, and Andrew is currently teaching a course in 3D animation in LightWave at Ferris. The story is about Creo Productions and The Yesterdog Documentary, and will be included in the upcoming winter issue.
Posted by Aaron Carriere on September 17th, 2007 at 4:45 AM
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Growth: Creo is Expanding

September 7th, 2007

Do you have friends and colleagues with video needs in the creative, corporate, commercial, industrial or idea-based worlds? Have them get in touch with us or visit www.CreoProductions.com. Thanks for your support!
Posted by Aaron Carriere on September 7th, 2007 at 5:52 AM
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The Yesterdog Documentary

We’ve released The Yesterdog Documentary, an independent, all original documentary uncovering the mysteries of Yesterdog, a widely popular hot dog restaurant nestled in the historically hip, eclectic Eastown district of Grand Rapids, Michigan.

Why create a documentary about a hot dog restaurant?

The Yesterdog Documentary
utilizes the new media we’re always blogging about. Please visit www.YesterdogDocumentary.com to watch four commercials and an FAQ about the project. Watch the official trailer below.

<object height="353" width="425"><param name="movie" value="http://www.youtube.com/v/cPQx_IEt9hs"><embed src="http://www.youtube.com/v/cPQx_IEt9hs" type="application/x-shockwave-flash" wmode="transparent" height="353" width="425"></embed></object><br />
(You can order the full-length DVD for $15 online or at Yesterdog, including the 25-minute feature documentary and 45 minutes of special features…)

Posted by Aaron Carriere on September 7th, 2007 at 5:44 AM
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